Promote Kazakhstani brands abroad

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NCE RK "Atameken" and the Federation of the hospitality industry have signed a memorandum in the field of quality of goods and services.

As it was noted by the Director of the Department of Social and Labor Relations of the National Chamber "Atameken" Saltanat Abdikarimova, we intend to combine the efforts of both organizations in improving the competitiveness of goods and services in Kazakhstan, image of producers, the formation of civilized relations in the market.

According to her, the memorandum will promote honest business practices in the business environment, improve the quality standards of life of Kazakhstani residents, through the production of healthy, eco-friendly, safe products and services.

"We would like domestic brands to be recognizable brands, having access to overseas markets. Interaction of the parties will contribute to the empowerment of domestic producers, brand awareness of different product categories represented on the territory of Kazakhstan, the popularity of a particular product or service made / rendered in Kazakhstan ", - said Saltanat Abdikarimova.

According to the representative of the NCE, this year the competition "Best Product of Kazakhstan" took place in all regions, in which participated 669 companies, presenting their products and services. 144 of them were winners of the republican contest "Best Product of Kazakhstan", the award ceremony will be held in November-December of this year in Astana.

In turn, the president of the Federation of the hospitality industry Gulnar Keneeva noted that "objectives raised by the parties in the memorandum are designed to ensure the popularization of the highest quality of well-known domestic goods / services at international markets, raise the prestige of the competition and contribute to participation of Kazakhstani enterprises at international (CIS and Europe) excellence and quality competitions for business".

According to her, the Federation of the hospitality industry was established in 2015 with the aim of raising the image of Kazakhstan abroad. The organization participates in various exhibitions, forums, campaigns, demonstrating Kazakhstani brands abroad. One of the exhibitions will be presentation of 21 national brands of Kazakhstan at the exhibition "Expo Milano" on October 31, 2015.

"We contribute to the creation of Kazakhstani brands and their promotion and advertising of domestic goods. The Federation is also working to ensure that Kazakhstani products meet the international quality standards. We must improve the quality of our products. We need to wear the domestic clothes, buy local products ", - added the head of the Federation of the hospitality industry.

One of the first projects of the Federation is the project of "Halyk Markasy" ("People's Brand"). As stated the head of the "Made in Kazakhstan" - Halyk Markasy" Rima Tazhibaeva, nationwide competition "Halyk Markasy" was launched in May of this year in support of the campaign "Made in Kazakhstan", aimed at supporting domestic producers.

The essence of the project is that "the best domestic producers will be selected by popular online vote.