"ATAMEKEN" AND "KAZAKH TOURISM" SIGNED A JOINT PLAN OF ACTIVITIES

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"Atameken" and "NC "Kazakh Tourism" JSC reached a strategic partnership and signed a joint Action Plan within the framework of the cooperation agreement.

The signing ceremony took place on the site of the National Chamber, where Deputy Chairman of the Management Board of "Atameken" Yuliya Yakupbayeva and Chairman of the Board of the "National Company Kazakh Tourism" Rashid Kuzembayev took part.

Yulia Yakupbayeva noted that since last year the National Chamber has been actively working on the development of tourism in cooperation with "Kazakh Tourism". During this time, the basic directions for the formation of tourist products within each region were developed.

"Regional chambers of entrepreneurs together with the divisions of tourism department worked out tourist routes, products, formed video and photo content. Today we see that the work has not gone unnoticed and the press tells about the tourism of Kazakhstan. Atameken says that this result is not enough, we are in favor of promoting the tourist product abroad. Together with "Kazakh Tourism", the National Chamber is going to promote investment projects, the fruitful work is being done to prepare the State Program for the Development of Tourism", - Yulia Yakupbayeva shared.

The Memorandum of Cooperation includes various measures for the development of the industry, including an emphasis on the craft cluster, as well as state support measures.

"National Chamber understands that the industry is currently underfunded and requires state support measures for projects of small and medium-sized businesses. To date, the population of Kazakhstan has become more active in domestic tourism. This indicates the need to improve the level of service through the development of the rating system, the feedback system - all this will be laid down in the Program for the Development of Tourism," - Yulia Yakupbayeva stressed.

The achievement of strategic cooperation will be the comprehensive development and promotion of the Kazakhstani tourist product. "Atameken" and "Kazakh Tourism" intend to jointly promote the Kazakhstani tourist product, organize b2b meetings, forums, conferences and other events in the interests of domestic travel business. In total, 21 events are planned, which will be realized by the end of 2018.

"We have close and fruitful relations with Atameken. We use this platform not only to communicate with business, but also for cooperation with government agencies on which the development of our industry depends. Together with Atameken, within the framework of the memorandum, we are developing a state program for the development of tourism, a package of amendments to legislative acts, as well as top-50 and top-10 places in Kazakhstan ratings. The national company "Kazakh Tourism" feels the support of business. We understand that domestic tourism in the country is developing at a high pace and we need to support business, solve problems with infrastructure, pointers, etc.," - Rashid Kuzembayev explained.