National clothes under the brand "Made in Atyrau"
Create your own brand of national clothing in Atyrau - this was the purpose of a businesswoman in Atyrau, a member of the Council of Business Women of RCE Aisulu Urazbayeva
Recently, during the qualifying round of the competition "Miss Atyrau-2016", the fashion designer presented her debut collection.
Curtain shop "Aysulu", which is owned by Aisulu Urazbayeva, is well-known today among Atyrau residents. Here residents and guests of the capital can choose a variety of curtains for the home and office. The range and quality of products can satisfy the most demanding customer. The main feature is a national ornament on products.
"I really love my job, I like to create beauty. I think it is in my genes. In my family, both my father's and mother's side almost all are engaged in sewing, many relatives are artists and designers. From childhood I loved to sew clothes for dolls, then I began to sew clothes for myself and friends, later it became a matter of my life. I'm almost 17 years in this field, and I never regretted my choice", - says Aisulu Urazbayeva.
According to the entrepreneurs, in the first years due to lack of space, I had to work at home. The woman needed 10 years to make her goods recognizable. However, this did not stop her, because they rightly say that a creative person is always looking for things to do. The last two years Aisulu Urazbayeva increasingly began to think about creating own collection of clothes.
"All who are familiar with my work know that the main stylization of my work is the national color. Now more and more Kazakhs began to choose clothes in the national style, and this certainly pleases. Unfortunately, in Atyrau there is no national brand of clothes "Made in Atyrau". I thought, why not? "- says Aisulu Urazbayeva.
For this purpose, an entrepreneur has acquired special equipment began to gain staff, and here were problems. According to the businesswoman, it was not easy to find a good cutter and seamstress, she had to retrain new employees. For this reason, in six months the team was able to prepare a total of 40 models, although they could be a lot more said Aisulu Urazbayeva.
All models were presented during the show's debut. These are - coats, jackets, coats and dresses, decorated with national patterns. In addition, there were handbags, also decorated in a traditional style.
It is worth mentioning that the collection attracted great interest from the audience. Therefore entrepreneur hopes that demand for their products is good. Especially as the prices are reasonable.
Today, in the salon, which is in connection with the expansion of the product range has been renamed to "Sandі үy Aysulu", hired 10 people. Materials necessary for the production are imported from Turkey and Almaty.
"I would like to see elements of the national pattern on daily clothes, not only on holidays. Our history and culture - are very beautiful, and national dress – is one of its attributes. Thus, creating beauty, I want to share it with others", - said Aisulu Urazbayeva.
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