Locally made products on the shelves of supermarkets
A social enterprise needs support of supermarkets in sale of goods
LLP Social Enterprise "Shanyrak" was created on the initiative of the head of the public association "West Kazakhstan Union of graduates of children's homes and boarding schools "Nur"" Gennady Frank for implementation of socially oriented projects.
The very name "social enterprise" speaks for itself: this production by definition doesn’t make big profits. Here graduates of children's homes, boarding schools, and orphanages, which were left without parental care, are engaged in production and practical training, earn, gain experience and seniority, as well as the skills of entrepreneurship.
Currently, the company carries out a social project "Labour adaptation of graduates of children's homes". The enterprise has blacksmith and sewing workshops, where graduates produce slides, sports equipment, parking installations for bicycles, gazebo, chaise longues, benches, football gates, as well as soft play modules for children, textile products (towels, sheets, etc.). The company's products can interest kindergartens, orphanages, schools, children's mini - centers, etc.
It is understandable that no enterprise can exist without the sale of its products. But it is very difficult to compete for the enterprise in the conditions of abundance of goods of various production and quality.
The Chamber of entrepreneurs took patronage of LLP "Shanyrak" since its establishment and the House of Youth with the same name, where live graduates of orphanages and boarding schools. That is why it is not surprising that LLP addressed to the Chamber with a request to establish contacts with retail chains of Uralsk for distribution of its products.
It should be noted, most of the leaders of Uralsk supermarket chains have responded to the request of the social enterprise. At the meeting, which was organized by the Chamber, the conversation immediately went in a constructive way. Representatives of supermarkets immediately discussed the details of placement of product of LLP "Shanyrak" on their shelves. There was negotiated obligatory placement of social advertising materials about company's products in front of potential buyers, so that they can see that by buying these products, they help the orphanage graduates to adapt to difficult market conditions, to earn their living.
Commercial director of "Invest Saud" Talgat Kanaliyev suggested not to put extra margin on the products of the enterprise. "We are convinced that the products of LLP "Shanyrak" are not inferior to other manufacturers neither by price nor by quality, so make sure that you expose the company's products on the shelves", - said Talgat Kanaliyev.
The head of the public association "Union of West Kazakhstani graduates of children's homes and boarding schools "Nur"" Gennady Frank thanked the representatives of supermarkets "Saud Invest", "Ataba", "Ramstore", "Best solution" for their understanding and willingness to cooperate.
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