What are the advantages of the brand "Uly dala eli"?

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"Atameken" announced the beginning of accepting applications for the contest "Uly Dala Eli"

"The awarding of the umbrella prize will be a milestone event in the formation of recognizable Kazakhstani brands at global level. Of particular importance now is the creation of a single brand of Kazakhstani goods. In the context of globalization and the growth of international trade, it is the commodity brands that become one of the main factors for increasing recognition and creating a positive image of the country. Atameken is actively working in this direction. Last year, the National Chamber held the II Forum of Producers "Uly Dala Eli". At the same time, we initiated the creation and started work on the implementation of the idea of an umbrella brand "Uly Dala Eli", - said Deputy Chairman of the Board of NCE RK "Atameken" Nurzhan Altaev.

Those who wish to take part in the competition can submit applications and materials (reports) prepared before August 1, 2017, in accordance with the Regulations on holding a competition for awarding the right to use the umbrella brand "Uly Dala Eli". The regulation was approved by the Board of Atameken. It should be noted that the right to use the umbrella brand "Uly Dala Eli" is granted for a period of 5 years for advertising purposes. The main mission of this exhibition is: stimulation and positioning of the domestic company and / or umbrella brand products "Uly Dala Eli" when exporting goods. More detailed information on the Regulations on the contest "Uly Dala Eli" is available on the website www.ulydalaeli.kz. For participation in the contest, please call 8 (7172) 91-93-88. The Deputy Director of the SME Development Department of Atameken Saltanat Abdikarimova added that within the framework of the Forum such events as B2B sections will be held, where representatives of business communities and customers will have the opportunity to discuss cooperation issues; signing of major long-term contracts and memorandums of interaction between national companies and domestic producers; presentation of the National Chamber’s award "Senimdi Seriktes -2017" to the largest buyers of domestic products. In addition, large retailers and representatives of wholesale-purchasing companies of foreign countries will be invited. Along with the forum "Uly Dala Eli", an exhibition "The best goods of Kazakhstan" will be held.

"This exhibition, as a rule, is held annually in Astana in November. 144 companies-winners of regional competitions "Best Goods of Kazakhstan" (9 companies from the region) come to the exhibition. This year, considering that the international specialized exhibition "Astana EXPO-2017" is of great interest among domestic producers, the National Council offered to hold the republican contest-exhibition "The best goods of Kazakhstan" during the exhibition", - added Nurzhan Altaev. In the exhibitions "The best goods of Kazakhstan" (144 enterprises) and "Made in Kazakhstan" (206 enterprises) a total of 350 domestic commodity producers will take part. "These will be exhibitions of various industries with various thematic master classes and competitions-tastings. This is a good opportunity to promote domestic products for export. We want to show all the guests of Astana the best goods of domestic production and enable producers to negotiate with foreign and domestic partners", - added Nurzhan Altaev. 144 companies-winners of regional contests "The Best Goods of Kazakhstan" (9 companies from the region) will come to the exhibition "The Best Goods of Kazakhstan". To get to the list of participants of the exhibition "The best goods of Kazakhstan" it is necessary to win in a similar exhibition at the regional level. Diploma holders of the exhibition are entitled to use the emblem of the competition for advertising purposes within four years. The award will be held at the end of this year after the completion of the work of the Commission.