Marketing research - the entrepreneur's best friend!
Foreign experts help entrepreneurs to expand business
The Chamber of Entrepreneurs of Almaty continues the project "Senior Professionals". This time an expert in management and marketing from Canada Nadif Kopf arrived in the metropolis to work with Kazakh businessmen. She was invited by 2 Almaty language centers, engaged in sending Kazakh students to study abroad. Both companies are successfully operating on the market and immediately identified that they expect new marketing ideas from participation in the project that will help to take their business to a higher level. The first week Nadif Kopf worked with the language center "V & A".
"I was very pleased that the company executives listened to my advice and have already started to change their marketing program. It should be noted that the work with customers and the quality of services is indeed at a high level. I just corrected some points. For example, the information to different clients has to be communicated in different ways, for students - one approach, and to their parents - the other. Marketing research - is something that an entrepreneur must be always guided in work. I really liked to work in Kazakhstan. And I would like to come here again", - said Nadif Kopf.
The expert said that together with the staff of the language center, they have developed a marketing strategy for one year. Further, depending on the situation, the principle of customer service will be corrected. Nadif Kopf stressed that they need to strive to make every customer a regular. To do this, you should always provide feedback. Today, the expert has signed with the Chamber of Entrepreneurs of Almaty new agreement on training of employees of the language center "International British House".
"Our center is 7 years old. And we feel confident in the market. We have a lot of plans for the development and so we decided to invite an experienced expert. With the support of the Chamber of Entrepreneurs of Almaty, we take part in the project "Senior Professionals". We would like to hear an objective assessment of our marketing strategy and to collaborate on student exchange with Canada", - shared the director of the center "International British House" Polina Yakovleva.
Almaty entrepreneurs will be able to ask an advice from Nadif Kopf about promoting their business at a meeting of the Club of marketers. Guest from Canada gladly agreed to take part in it. The Chamber of Entrepreneurs will conduct the next free training on 24th of November at 16.00.
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